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Arts-and-Entertainment Search engine optimization is a way to improving the visibility of a website in to search engine. How many visitors we are getting from search engine by organic seo. There is other form of search engine marketing (SEM) but its target paid listing and frequently appears in the search engine results the all visitors are revive from search engine. SEO may target different type of search like Image search, video search local search so we can say SEO a way of improving website visibility in search engine. The various parts of search engine optimization: 1. On Page Optimization 2. Off Page Optimization On page Optimization: this is the various part of search engine optimization because this is previous step of starting a web site optimization first we should do on page SEO whenever we are creating the website design we should follow some most things like: Title Tag: title tag represents the specific words or phrase Google will search a link when visitors target this. Description Meta Tag: used to provide a brief description of a Web page, the Description Meta tag should clearly describe the purpose of the page, for both the user and the search engines. Keywords Meta Tag: this tag lists the words or phrases that are descriptive of, and found within the contents of the page. This tag provides some additional text for crawler-based search engines. Heading Tag: heading tags represents what keywords we are targeting and we should define keywords in heading tags (h1-h6).Image optimization and other tracts also include in on page optimization Off Page Optimization: this is also various part of SEO there are some tracts of website optimization in to search engine so some parts are: LINK BUILDING: Link Building is a so various parts of off page optimization where we can create some back link with our theme related link from other website resources there are some way included in the link building like directory submission, article submission press release submission social book marking and other also. When we get link building popularity then our website also get popularity in along the search engine. Social Media Optimization Social Media Optimization is also a great way of getting: Social Media Optimization is also a great way of getting Traffic and popularity in to search engine. 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